Turn Your Users Into Champions

AI that guides your users to value — before they ask, or right when they do.

‍

Pick one or both.

Both products run off the same Flows you build. Studio deploys them proactively — based on the conditions you set. Agent responds with the right one when a customer asks a question. Use one or both.

Customer Marketing start here
Product & Growth uses both
Customer Success start here
Customer Marketing starts here Product & Growth uses both
Adoption Studio
Drive adoption from first login to lasting value — with targeted, personalized in-app experiences.

All the AI features and analytics you need to to design in-app experiences and proactively drive adoption at specific points in the customer journey. Scale based on how many users you reach.

$
500
/mo
$
400
/mo billed annually · save $
1,200
/yr

1K Monthly Active Users

Total: $500/mo
Monthly Active Users
Rate/1,000 MAU
Up to 1,000 MAU
Included*
1,001 – 10,000
$30
10,001 – 25,000
$25
25,001 – 100,000
$20
100,001 – 500,000
$15
500,001+
$10
Start free trial
Start free trial
What’s included:
1k MAUs
Unlimited creation and targeted deployment of flows, surveys, NPS, banners, launchers, checklists, tooltips, tours
FlowAI: Builder, Signals and Actions
No code custom event tracking + All integrations
Custom CSS + fully white-labeled experiences
3 environments (+$425/mo each beyond) & unlimited seats
SOC 2 Type II, GDPR, Global data hosting enabled, and no AI model training on your data
Customer Success starts here Product & Growth uses both
Adoption Agent
A user asks. Agent guides them in-app — with the right Flow or the right answer.

Everything you need to train and deploy an always-on AI Agent to show your users how to reach their goals, not just send them to a help article. Scale based on how many credits you use.

$
100
/mo
$
80
/mo billed annually · save $
240
/yr

500 AI credits/mo

Total: $100/mo
AI Credits/month
Rate
500 Credits
Included*
Additional credits
$20 / 100 credits

1 credit = 1 AI response. No MAU charge — pure usage pricing. Unused credits don't roll over month to month.

Start free trial
Start free trial
What’s included:
500 AI credits per month
Unlimited creation of AI Agent-triggered flows
FlowAI: Builder & Signals
Core integrations
Knowledge source training for the Agent
3 environments (+$425/mo each beyond) & unlimited seats
SOC 2 Type II, GDPR, Global data hosting enabled, and no AI model training on your data

Not sure which plan?

Talk to an Expert
Talk to an Expert
Read our Guide
Read our Guide
Trusted by 800+
customer-obsessed teams
Adoption Studio
Drive adoption from first login to lasting value — with targeted, personalized in-app experiences.
$
500
/mo
billed monthly
Start free trial
Start free trial
Adoption Agent
A user asks. Agent guides them in-app — with the right Flow or the right answer.
$
100
/mo
billed monthly
Start free trial
Start free trial
Flow builder & delivery
No-code Flow builder
Build and edit Flows manually, AI-assisted, or with Smartflows.
No-code Flow builder
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No-code Flow builder
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Guided tours & tooltips
Step-through product tours and contextual tooltips, built from your Flow library.
Guided tours & tooltips
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Guided tours & tooltips
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Consume only
Checklists & hotspots
Onboarding checklists and clickable hotspots that point users to key actions
Checklists & hotspots
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Checklists & hotspots
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Announcements
Publish product announcements and changelog entries in-app.
Announcements
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Announcements
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Resource Center
Always-on contextual help widget where Flows and the agent meet your users.
Resource Center
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Resource Center
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Themes & white-labeling
Custom CSS and theming to brand the in-app experience.
Themes & white-labeling
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Themes & white-labeling
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Targeting & triggers
Auto-start conditions (attribute, page, event, segment)
Trigger by user/company attribute, page, event, segment, element, or schedule.
Auto-start conditions (attribute, page, event, segment)
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Auto-start conditions (attribute, page, event, segment)
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AND / OR logic, A/B testing, frequency control
Split tests, conditional paths, priority and recurrence rules.
AND / OR logic, A/B testing, frequency control
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AND / OR logic, A/B testing, frequency control
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AI-triggered flows (from user question in chat)
The Agent reads chat context and triggers the right Flow.
AI-triggered flows (from user question in chat)
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AI-triggered flows (from user question in chat)
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AI capabilities
FlowAI — generate Flows from a prompt
Describe what you want; FlowAI drafts the Flow.
FlowAI — generate Flows from a prompt
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FlowAI — generate Flows from a prompt
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Adoption Agent AI chat (trained on your docs)
An app-aware agent trained on your product docs and connected knowledge sources (Zendesk, Freshdesk, Intercom, Salesforce).
Adoption Agent AI chat (trained on your docs)
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Adoption Agent AI chat (trained on your docs)
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Recommended Flows surfaced inline in chat
State an adoption goal and get 4 Flow suggestions tied to real actions in your app (Blueprint-based).
Recommended Flows surfaced inline in chat
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Recommended Flows surfaced inline in chat
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Userflow MCP (Claude, ChatGPT)
Use Userflow from your AI tools — connect via Claude and ChatGPT.
Userflow MCP (Claude, ChatGPT)
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Userflow MCP (Claude, ChatGPT)
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Analytics & feedback
Product Analytics (Charts, Funnels, Dashboards)
Charts, funnels, and dashboards on your product data.
Product Analytics (Charts, Funnels, Dashboards)
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Product Analytics (Charts, Funnels, Dashboards)
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Event tracking & custom event groups
Capture clicks, page visits, and form interactions — no engineering.
Event tracking & custom event groups
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Event tracking & custom event groups
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NPS & in-app surveys
Collect feedback and NPS directly in-app.
NPS & in-app surveys
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NPS & in-app surveys
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Agent conversation analytics
Dashboards on Agent conversations, deflection, and completions.
Agent conversation analytics
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Agent conversation analytics
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Integrations
HubSpot & Salesforce CRM sync
Two-way CRM sync.
HubSpot & Salesforce CRM sync
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HubSpot & Salesforce CRM sync
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Mixpanel, Heap & Amplitude
Mixpanel, Heap & Amplitude are Adoption Studio-only — they feed custom event tracking and the PAI suite.
Mixpanel, Heap & Amplitude
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Mixpanel, Heap & Amplitude
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Native Slack integration
Send alerts and updates to Slack.
Native Slack integration
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Native Slack integration
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Knowledge source training
Train the Agent on your existing help content — Zendesk, Freshdesk, Intercom, Salesforce, and more.
Knowledge source training
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Knowledge source training
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Platform
Pricing metric
How each plan scales.
Pricing metric
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MAU-based
Pricing metric
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Credit-based
Unlimited team members
No per-seat charges.
Unlimited team members
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Unlimited team members
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Environments included
Production, staging, custom. +$425/mo each beyond 3.
Environments included
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3 included
Environments included
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3 included
Multi-factor authentication
Require a second verification step at login for added account security."
Multi-factor authentication
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Multi-factor authentication
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SOC 2, ISO 27001 & GDPR
Userflow is SOC 2 Type II, ISO 27001, and GDPR compliant.
SOC 2, ISO 27001 & GDPR
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SOC 2, ISO 27001 & GDPR
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Advanced SSO/SAML
Google authentication included in base products. Advanced SSO (Okta, etc.) and SAML available as an add on.
Advanced SSO/SAML
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Add-on
Advanced SSO/SAML
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Add-on
14-day free trial
No credit card required.
14-day free trial
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14-day free trial
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FAQs

Clear answers to common questions

Still have questions?

Our team is happy to help, whether you’re
just exploring or ready to get started.

Contact us
Contact us
What’s included in the free trial and can I try both Products?

You can trial either of the products (Adoption Studio or Adoption Agent) for 14 days, with no credit card required and access the full functionality of that product during your trial. Reach out to us to request changes and custom configurations during your trial period at support@userflow.com.

‍

Do I need both products, or can I start with one?

You can start with either one — both are designed to work standalone. Studio handles proactive adoption; Agent handles the inbound side. That said, because both run off the same Flow library, adding the second product later takes minutes, not months. There’s no rebuild. Many teams start with one and expand when they’re ready.

What’s the actual difference between Studio and Agent?

Both products run off the same Flow library — you build a Flow once and it’s available to both. The difference is how Flows reach your users. With Studio, you configure everything: which users see which Flow, under which conditions, at which point in their journey. It deploys those experiences proactively. With Agent, your users initiate — they send a chat, Agent reads what they’re asking, finds the most relevant Flow in your library, and guides them through it. (Or if there’s no relevant Flow, Agent will answer their question based on its training on your product.) Studio is for designing the journey in advance. Agent is for being there when users reach out.

What counts as a MAU (monthly active users)?

A Monthly Active User is anyone who visits your app (where Userflow is installed) within a rolling 30-day window. If you need more, you can purchase additional bundles.

What’s an AI credit, and how many will I use?

Each plan includes a monthly AI credit allowance. AI credits are used when the Adoption Agent generates a response to a user question. By default, one AI credit covers two AI messages, and each AI message is a single answer generated by the AI Assistant. If you need more, you can purchase additional credit bundles.

I’m already a Startup or Pro customer. What happens to my existing plan?

Nothing changes with your current Startup or Pro plan. Existing customers can remain on your current plan and pricing. You can view your current features on the billing page within your app.

Can I change products later?

Yes. You can add or remove products as your needs evolve.

Do I need engineering help to get started?

Userflow is designed for customer-obsessed teams to use independently. While you can build Flows without it, in order for your users to see your Flows, you’ll need to install the Userflow JavaScript snippet, which typically takes just a few minutes and may require minimal engineering help.

Is Userflow secure and compliant?

SOC 2 Type II certified, meets ISO 27001 and GDPR Standards. US and EU data residency. Your data is encrypted and hosted on Google Cloud Platform (GCP).  AI conversation data is never used to train external models. We never sell or share your users’ data.

Still have questions?

Our team is happy to help, whether you’re
just exploring or ready to get started.

Contact us
Contact us