In-app announcements that turn updates into adoption

Launch release announcements, feature updates, and reminders directly inside your product—targeted by behavior and powered by FlowAI.

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Most product announcements get ignored.

Teams ship features. They send emails. They publish release notes.

But users miss updates, ignore in-app banners, or see announcements at the wrong moment.

What’s missing? Context.

Userflow connects release announcements to real product signals,
so updates appear when they matter most—and only to the users who need them.

Notification banner stating monthly credit limit reached with a button to upgrade the plan above a blurred spreadsheet interface.

Two speech bubble notifications, one inviting to join an upcoming webinar with a Register now button.

Resource center menu with options for Announcements, Tours and guides, Assistant KB research, Knowledge base, and a contact us input field.

Choose the right format for the moment

Fully customizable. Fully on-brand. No code required.

Modals

Major feature launches, beta invites, pricing changes

Banners

Subtle updates, reminders, upgrade nudges

Popouts

Education without interrupting workflow

Tooltips & hotspots

Contextual feature discovery

Embedded announcements

Persistent messaging inside key workflows

Announcements that adapt to user behavior

Target by role, behavior, or lifecycle

Show different messages to new users, power users, trial accounts, or at-risk customers. Trigger product announcements based on real product events—not static segments.

Measure what happens next

Track clicks, engagement, and downstream actions. See whether your in-app notifications actually changed behavior—not just whether it was seen.

Notification with message 'Nice work launching your first flow!' and a card titled 'Next step' explaining FlowAI Signals helps track user drop-off, with a 'View signals' button and a small circular photo of a dog named Rocky.

Launch features where users will act

Announce a feature when someone visits the relevant page. Surface an upgrade message when usage hits a limit. Reinforce education after a key milestone.

Announcements that get smarter over time

FlowAI doesn’t just track clicks. It detects meaningful shifts in engagement, flags unusual drop-offs, and highlights what’s working—so your launches improve, not just repeat.

Explore FlowAI

“We want to drive adoption of the amazing new features we are building, and Userflow’s launchers are great for this. I highly recommend it to any product-led SaaS business that wants to improve its conversion and retention.”

Jeremy Levy

CEO, Indicative

See all customer stories

Launch → Measure → Improve

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This isn’t just messaging. It’s a closed-loop adoption system. Every update becomes part of a continuous learning engine—not a one-off product announcement.