Move users beyond onboarding—and into meaningful, repeat usage

Drive feature discovery and adoption with personalized in-app guidance powered by real product signals, not one-time announcements.

Shipping features doesn’t guarantee adoption

Launching something new doesn’t mean users will discover it, or use it consistently.

One-time announcements that disappear

Static tours shown to everyone

Analytics that show usage gaps after engagement drops

When feature usage plateaus, it’s rarely obvious why or what to improve next. Userflow turns feature discovery into a structured, visible product adoption strategy.

Two-step interactive form with Step 1 showing a highlighted selection bar, and Step 2 displaying a chat interface with a dog's avatar named Betty, a user avatar, a text input field, and a purple Submit button.
Interface showing a pagination bar with page numbers 1 to 10, highlighted page 7, and a Resource Center panel with a progress bar and checklist item checked, associated with user Emma.
Chat interface with a user photo above a text input field saying 'Tell us what you’re trying to do' and a dropdown menu titled Resource Center showing options Guided tours and Knowledge base, with a cursor pointing at Guided tours and a pet photo with the name Rocky.
Bar chart showing upload progress with user Emma, annotations highlight views are 50% below normal and missing element errors sharply increased.

Where AI adds leverage

AI doesn't replace your product adoption strategy. It helps you execute it better.

Build faster

Helps teams build and iterate feature guidance faster.

Drive adoption

Highlights under-engaged workflows to increase product adoption.

Surface patterns

Surfaces recurring feature confusion and usage patterns automatically.

Human-controlled

Everything stays transparent, editable, and human-controlled, so your team stays in charge.

Proven impact from stronger feature adoption

Two women smiling and looking at a laptop screen together.
Danish Refai
Product Manager

"Userflow…has been a game-changer in empowering our users and reducing friction in their journey."

+45%
new feature engagement

Built for teams deepening product usage

Product & Growth

Design and optimize feature discovery to increase meaningful engagement.

Reinforce new workflows in context
Encourage consistent usage across key features
Identify and improve feature adoption gaps
Two people smiling and looking at a laptop screen with a dialog box showing options and a button labeled 'Let's get started', alongside a graphic showing ROI growth at 135%.

Customer Success

Guide users toward stronger product adoption at scale.

Highlight underused workflows
Reduce confusion around new features
Reinforce best practices inside the product
Two women laughing together, one wearing a white sweater and the other wearing a blue beanie and glasses, with a chat interface overlay showing AI assistant text input and contact icons on a blue background.

Marketing

Extend feature education directly inside the product to drive feature discovery.

Reinforce launches beyond email
Surface capabilities at the right moment
Support ongoing product education
Smiling man with curly blond hair and woman with curly dark hair on a purple background with app interface elements showing a 25% decrease in views and a welcome message.