The product adoption platform built for product-led growth

Turn signups into activated users, activated users into power users, and power users into expansion revenue—with AI-powered guidance, behavioral signals, and flows that build themselves.

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PLG stalls without the right activation layer

Activation drop-off after signup

Feature adoption that depends on manual outreach

Expansion opportunities that go unnoticed

Acquisition is the easy part. PLG teams struggle when users don't activate, features go undiscovered, and expansion signals stay invisible. Userflow gives you the ^{in-app adoption layer} that turns product engagement into compounding growth.

Illustration of a workflow showing task flows with titles 'How to create new project' and 'How to register time,' including user avatars and a submit button.

User interface of a flow builder app showing steps to create a project with Smartflow, including chat messages from users Rocky and Emma guiding the process.

Bar graph showing website views with user Emma highlighted, and notification boxes indicating 50% below normal views and increased missing element errors.

Illustration of user interface elements for creating a first flow, including a checklist with steps: create your first flow, launch it to users, and track engagement, plus chat elements and small images of people and a dog labeled Rocky.

Everything you need to power your PLG motion

Userflow brings together the core building blocks of product-led growth—connected, AI-assisted, and easy to evolve without engineering.

Behavior-based onboarding flows

Personalize onboarding by role, plan, and product behavior. Guide users to activation milestones with tours and guides that adapt in real time—not generic walkthroughs that ignore what users actually do.

AI-powered flow creation with FlowAI Builder

Build a complete, structured tour or guide in minutes. FlowAI Builder generates step-by-step flows from real product clicks, so teams launch faster and iterate continuously—without engineering support.

FlowAI Adoption Agent

Give users an AI agent that lives inside your product. When a user asks "How do I…?", the Adoption Agent answers in context, recommends the right walkthrough, and launches it automatically—turning questions into completions.

FlowAI Signals

Detect friction before users drop off. Signals surfaces unexpected drop-offs, repeated questions, and adoption gaps automatically—so teams know exactly what to improve next, without digging through dashboards.

In-app upsell and expansion prompts

Trigger upgrade nudges when users hit limits, reach milestones, or demonstrate expansion intent. Introduce premium features through contextual walkthroughs so users see the value before they see a paywall.

Lifecycle orchestration

Connect onboarding, feature discovery, and expansion into a single in-product motion. Guide users from first login through long-term retention—without juggling separate tools for each stage.