HubSpot &
Userflow Integration

Sync HubSpot and Userflow to personalize in-app experiences with CRM data, and send product usage back to power HubSpot lifecycle automation across sales and success workflows.
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Most teams track customers in HubSpot, but don’t see what those customers actually do in the product.

With Userflow and HubSpot’s two-way sync, you can turn CRM data into in-app action—and product usage into lifecycle insight.

Bring HubSpot data
into Userflow

Use CRM context to guide users inside your product.

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Start free trial
Illustration of two app icons connected by a link symbol with arrows indicating interaction; one icon is blue with a white stacked squares logo and the other is orange with a white HubSpot logo.
Segment users by lifecycle stage, plan, role, or company
Trigger onboarding flows and checklists automatically
Personalize in-app guidance based on CRM properties
Illustration of two app icons connected by a link symbol with arrows indicating interaction; one icon is blue with a white stacked squares logo and the other is orange with a white HubSpot logo.

Send Userflow data to HubSpot

Make product engagement visible outside your product.

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Start free trial
Illustration of integration between two software platforms represented by their logos connected with a link icon and bi-directional arrows on a blue background.
Sync onboarding completion and key usage events
Enrich contacts and companies with product behavior
Power smarter HubSpot lifecycle automation and follow-ups
Illustration of integration between two software platforms represented by their logos connected with a link icon and bi-directional arrows on a blue background.

Native sync or
no-code automation?

Choose the setup that fits your workflow

Bi-directional
Pro & Enterprise

Native integration

Sync Userflow and HubSpot directly to segment users, trigger in-app experiences, and send product engagement data back to HubSpot, automatically.

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Get started
One-way or Two-way
All Plans

Zapier automation

Connect Userflow and Zapier to trigger actions across
8,000+ apps using no-code automation, perfect for
custom events and edge cases.

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Get started