Flexible pricing that scales with your users and your goals

Start with a 14-day free trial, then choose the Userflow plan that fits your needs. Upgrade, downgrade, or scale when you’re ready to go deeper with FlowAI, automation, and support.

Estimate pricing by your Monthly Active Users (MAUs)
Drag the slider to see how pricing scales. MAUs are the number of unique users who sign into your platform within a rolling 30-day window.

3K Monthly Active Users

Startup
Build your first in-app experiences
$
240
/month

paid annually
from  $300 monthly billing
Includes 3,000 MAUs
Start free trial
Start free trial
What’s included:
3 team members
Unlimited tours, checklists & announcements
Userflow MCP
User-level targeting
Basic integrations, like Segment and Zapier
500 API requests / min
FlowAI Adoption Agent (100 credits / mo, add-ons available)
Most popular
Pro
Improve activation and adoption
$
680
/month

paid annually
from  $850 monthly billing
Includes 10,000 MAUs
Start free trial
Start free trial
Everything in Starter, plus:
Unlimited team members
Unlimited in-app surveys
FlowAI Signals for Experiences
FlowAI Builder
No-code event tracking
Company-level targeting
Advanced integrations, like HubSpot & Salesforce
1000 API requests / min
Custom CSS + fully white-labeled experiences
Enterprise
Support complex teams at scale
Custom
Let’s chat!
Custom MAUs
Contact sales
Contact sales
Everything in Pro, plus
Single sign-on (SSO) + advanced permissions
Dedicated CSM & concierge support
Custom MAUs, API, and AI usage limits
Security questionnaire & custom contract
See full feature comparison
See full feature comparison
Trusted by 800+
customer-obsessed teams
Startup
Build your first in-app experiences
$
240
/month

paid annually
from $300 monthly billing
Start free trial
Start free trial
Pro
Improve activation and adoption
$
680
/month

paid annually
from $850 monthly billing
Start free trial
Start free trial
Enterprise
Support complex teams at scale
Custom
Let’s chat!
Contact sales
Contact sales
Parameters
Price (annual billing)
Price (annual billing)
$240/mo
(20% discount)
Price (annual billing)
$680/mo
(20% discount)
Price (annual billing)
Chat with us
Price (monthly billing)
Price (monthly billing)
$300/mo
Price (monthly billing)
$850/mo
Price (monthly billing)
-
Team members
Invite teammates to collaborate on flows, checklists, and analytics. Startup includes 3 seats; Pro and Enterprise include unlimited users.
Team members
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Additional team members cost $16/mo per seat on annual billing and $20/mo per seat on monthly billing.
3 included
(+ add-ons)
Team members
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Team members
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Workspaces / Environments
Separate spaces for Production, Staging, or Testing. Each has isolated data and publish settings.
Workspaces / Environments
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2
Workspaces / Environments
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3
Workspaces / Environments
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Custom
Products
Each plan includes 1 product workspace. Add more for $425/mo per product. Perfect for teams managing separate apps or product lines.
Products
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1 included
‍+$425/mo each
Products
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1 included
+$425/mo each
Products
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Custom
Usage
MAUs (Monthly Active Users)
Unique users active in the last 30 days. Add more in flexible bundles as you grow.
MAUs (Monthly Active Users)
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You can add additional bundles of 5,000 MAUs at $80/month on annual billing or $100/mo on monthly billing. Additional MAU bundles above 100,000 MAUs are discounted by 50%.
3,000 included
(+ add-ons)
MAUs (Monthly Active Users)
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You can add additional bundles of 5,000 MAUs at $80/month on annual billing or $100/mo on monthly billing. Additional MAU bundles above 100,000 MAUs are discounted by 50%.
10,000 included
(+ add-ons)
MAUs (Monthly Active Users)
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Custom
FlowAI Adoption Agent credits / mo
AI-powered in-app help that answers user questions instantly using your docs or knowledge base.
FlowAI Adoption Agent credits / mo
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You can add additional bundles of 500 AI credits/mo at $80/month on annual billing or $100/mo on monthly billing.

100 included
‍(+ add-ons)
FlowAI Adoption Agent credits / mo
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You can add additional bundles of 500 AI credits/mo at $80/month on annual billing or $100/mo on monthly billing.

100 included
(+ add-ons)
FlowAI Adoption Agent credits / mo
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Custom
Key Features
Core tools for building in-app experiences that guide and engage users.
Checklists
Allow your users to manage their own onboarding and activation right inside your product.
Checklists
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Checklists
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Checklists
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Tours & Guides
Multi-step guides that walk users through your product or features. No code required.
Tours & Guides
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Tours & Guides
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Tours & Guides
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Tooltips
Add lightweight, contextual guidance exactly where users need it—without interrupting their flow.
Tooltips
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Tooltips
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Tooltips
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Banners & Announcements
Display announcements or updates across your app with a single banner.
Banners & Announcements
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Banners & Announcements
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Banners & Announcements
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Embedded Checklists
Display Checklists anchored to any element on your app.
Embedded Checklists
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Embedded Checklists
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Embedded Checklists
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FlowAI Builder (Smartflow)
Automatically generate full, editable onboarding and product adoption flows with AI.
FlowAI Builder (Smartflow)
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FlowAI Builder (Smartflow)
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FlowAI Builder (Smartflow)
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Survey/NPS questions
Collect feedback directly in-app with NPS, CSAT, or custom surveys.
Survey/NPS questions
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2
Survey/NPS questions
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Survey/NPS questions
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Resource Center
An in-app help hub where users can find guides, FAQs, and announcements. Pro and Enterprise plans include full white-labeling.
Resource Center
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1
Resource Center
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white-label available
Resource Center
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white-label available
FlowAI
One AI layer powering every in-app experience.
FlowAI Adoption Agent
Help users get unstuck without tickets or context switching.
FlowAI Adoption Agent
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You can add additional bundles of 500 AI credits/mo at $80/month on annual billing or $100/mo on monthly billing.
100 included
(+ add-ons)
FlowAI Adoption Agent
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You can add additional bundles of 500 AI credits/mo at $80/month on annual billing or $100/mo on monthly billing.
100 included
(+ add-ons)
FlowAI Adoption Agent
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Custom
FlowAI Rephrase
Improve clarity and tone without rewriting or slowing down launches.
FlowAI Rephrase
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FlowAI Rephrase
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FlowAI Rephrase
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FlowAI Translate
Automatically localize in-app experiences for users everywhere.
FlowAI Translate
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FlowAI Translate
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FlowAI Translate
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FlowAI Signals for Adoption Agent
Turn every user question into a signal—identify gaps, improve answers, and make your AI support smarter over time.
FlowAI Signals for Adoption Agent
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FlowAI Signals for Adoption Agent
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FlowAI Signals for Adoption Agent
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FlowAi Builder (Smartflow)
Automatically generate full, editable onboarding and product adoption flows with AI.
FlowAi Builder (Smartflow)
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FlowAi Builder (Smartflow)
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FlowAi Builder (Smartflow)
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FlowAI Actions
Launch recommended flows from the Adoption Agent or take action instantly on Signals to fix and improve experiences.
FlowAI Actions
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FlowAI Actions
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FlowAI Actions
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FlowAI Signals for Experiences
Detect friction across onboarding flows and in-app guidance.
FlowAI Signals for Experiences
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FlowAI Signals for Experiences
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FlowAI Signals for Experiences
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Integrations
Connect Userflow with your stack.
Rest API
Send and receive data programmatically through the Userflow REST API. Manage flows, users, and analytics at scale.
Rest API
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500 requests / min
Rest API
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1,000 requests / min
Rest API
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Webhooks
Trigger external actions in real time when events happen in Userflow.
Webhooks
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Webhooks
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Webhooks
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Userflow MPC
Query Userflow data from AI tools like Claude, ChatGPT, Gemini, and Cursor. Ask about flows, NPS, and product usage. No dashboards, exports, or SQL.
Userflow MPC
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Userflow MPC
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Userflow MPC
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Zapier integration
Trigger external actions in real time when events happen in Userflow.
Zapier integration
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Zapier integration
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Zapier integration
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Slack Integration
Route flow completions, NPS responses, custom events, and system alerts to Slack channels and DMs. Build workflows visually in the new Notification Center. No Zapier required.
Slack Integration
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Slack Integration
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Slack Integration
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Mixpanel integration
Send flow starts, completions, and survey events from Userflow to Mixpanel to analyze engagement and retention metrics in one place.
Mixpanel integration
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Mixpanel integration
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Mixpanel integration
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Amplitude integration
Track how in-app guidance impacts user behavior by syncing flow and survey data with your Amplitude workspace.
Amplitude integration
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Amplitude integration
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Amplitude integration
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Segment integration
Connect Userflow to Segment to send engagement and survey data to all your downstream tools through a single pipeline.
Segment integration
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Segment integration
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Segment integration
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Heap integration
Sync product usage data from Heap to trigger targeted flows, segment users, and measure adoption across your in-app experiences.
Heap integration
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Heap integration
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Heap integration
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Intercom integration
Use your Intercom help center to power instant, in-app answers through Userflow’s AI Assistant.

Intercom integration
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Intercom integration
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Intercom integration
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Zendesk integration
Power in-app answers with your Zendesk knowledge base so users can find help without leaving your product.

Zendesk integration
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Zendesk integration
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Zendesk integration
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LogRocket integration
Combine session replay insights from LogRocket with in-app guidance to identify friction and guide users to success faster.

LogRocket integration
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LogRocket integration
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LogRocket integration
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Rudderstack integration
Send behavioral data from RudderStack to trigger personalized in-app experiences and keep your product data in sync.

Rudderstack integration
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Rudderstack integration
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Rudderstack integration
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HubSpot integration
Sync user activity, segments, and survey data between Userflow and HubSpot.

HubSpot integration
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HubSpot integration
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HubSpot integration
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Salesforce integration
Sync flow, segments, and survey data with Salesforce contacts and accounts.
Salesforce integration
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Salesforce integration
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Salesforce integration
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Customization
Make every flow feel like your product.
Custom theming
Use your brand’s colors and typography for a fully branded experience.
Custom theming
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Custom theming
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Custom theming
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Custom CSS
Apply your own CSS to match Userflow elements to your brand style.

Custom CSS
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Custom CSS
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Custom CSS
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White-labeled Resource Center
Remove Userflow branding and fully customize your in-app Resource Center.
White-labeled Resource Center
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White-labeled Resource Center
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White-labeled Resource Center
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User Targeting
Deliver the right experience to the right users.
Custom user attributes
Personalize experiences based on any user property you track, like plan, role, or signup date.
Custom user attributes
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Custom user attributes
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Custom user attributes
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Triggered events
Trigger flows or surveys based on specific user actions in your product.

Triggered events
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Triggered events
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Triggered events
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User-level targeting
Deliver flows, tooltips, or messages to individual users based on their behavior or attributes.

User-level targeting
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User-level targeting
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User-level targeting
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No-code event tracking
Track events, like when a user clicks a button, without code. Events can be used to start a Userflow experience or be synced to your other platforms.
No-code event tracking
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1 included
No-code event tracking
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No-code event tracking
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Company-level targeting
Target flows or messages based on company-level data, like account type or usage.

Company-level targeting
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Company-level targeting
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Company-level targeting
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Insights & Analytics
Understand what’s happening—and what to do next.
Product Adoption Insights
Charts, funnels, dashboards, and signals—connected in one system so you can see what’s happening and act on it instantly.
Product Adoption Insights
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Product Adoption Insights
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Product Adoption Insights
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In-app experience analytics
Track engagement and completion across flows, checklists, surveys, and AI-powered experiences.
In-app experience analytics
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In-app experience analytics
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In-app experience analytics
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FlowAI Signals for Adoption Agent
Turn every user question into a signal—identify gaps, improve answers, and make your AI support smarter over time.
FlowAI Signals for Adoption Agent
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FlowAI Signals for Adoption Agent
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FlowAI Signals for Adoption Agent
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No-code event tracking
Track events, like when a user clicks a button, without code. Events can be used to start a Userflow experience or be synced to your other platforms.
No-code event tracking
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1 included
No-code event tracking
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No-code event tracking
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Event performance
Analyze flow starts, completions, and other tracked events in aggregate for deeper insight.

Event performance
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Event performance
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Event performance
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Data export & dashboards
Export your analytics or connect to BI tools to visualize performance data across products.

Data export & dashboards
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Data export & dashboards
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Data export & dashboards
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Alerting & anomaly detection
Get notified when key metrics change, like if a flow’s views or completion rate drop below a set threshold.

Alerting & anomaly detection
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Alerting & anomaly detection
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Alerting & anomaly detection
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FlowAI Signals for Experiences
Detect friction across onboarding flows and in-app guidance.
FlowAI Signals for Experiences
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FlowAI Signals for Experiences
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FlowAI Signals for Experiences
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Support
Get help from our team anytime.
Live-chat and email support
Reach our support team via in-app chat or email for quick help.

Live-chat and email support
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Live-chat and email support
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Live-chat and email support
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Implementation support
Get hands-on guidance from our team to help you set up, launch, and optimize Userflow faster.

Implementation support
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Implementation support
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Implementation support
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Concierge support
Get hands-on assistance with setup, migration, and best practices.

Concierge support
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Concierge support
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Concierge support
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Security
Enterprise-grade protection for your users, data, and infrastructure.
Multi-factor authentication
Add an extra layer of login protection for all team members.

Multi-factor authentication
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Multi-factor authentication
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Multi-factor authentication
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SOC 2, ISO, GDPR
Built on secure infrastructure that meets SOC 2, ISO 27001, and GDPR standards.

SOC 2, ISO, GDPR
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SOC 2, ISO, GDPR
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SOC 2, ISO, GDPR
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Audit & compliance
Access detailed audit logs and compliance controls for your organization.

Audit & compliance
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Audit & compliance
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Audit & compliance
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SAML SSO
Enable single sign-on with your company’s identity provider for secure access.
SAML SSO
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SAML SSO
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SAML SSO
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FAQs

Clear answers to common questions

Still have questions?

Our team is happy to help, whether you’re
just exploring or ready to get started.

Contact us
Contact us
What’s included in the free trial?

Your 14-day trial includes access to all Startup plan features, no credit card required. You can build and test flows, checklists, surveys, and in-app experiences, plus explore the FlowAI Adoption Agent. Upgrade anytime to unlock advanced features as your needs grow.

What counts as an AI credit?

Each plan includes a monthly AI credit allowance. AI credits are used when FlowAI Adoption Agent generates a response to a user question. By default, one AI credit covers two AI messages, and each AI message is a single answer generated by the AI Assistant. If you need more, you can purchase additional credit bundles.

What counts as a MAU (monthly active users)?

A Monthly Active User is anyone who visits your app (where Userflow is installed) within a rolling 30-day window.  If you need more, you can purchase additional bundles.

Can I upgrade or downgrade later?

Yes. You can change plans anytime as your needs evolve.

Do I need engineering help to get started?

Userflow is designed for customer-obsessed teams to use independently. While you can build flows without it, in order for your users to see your flows, you’ll need to install the Userflow JavaScript snippet, which typically takes just a few minutes and may require minimal engineering help.

Is Userflow secure and compliant?

Yes. Userflow meets SOC 2 Type II, ISO 27001, and GDPR standards. Your data is encrypted and hosted on Google Cloud Platform (GCP). We never sell or share your users’ data.

Still have questions?

Our team is happy to help, whether you’re
just exploring or ready to get started.

Contact us
Contact us