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So you want to know if users actually like you, not just tolerate you. Enter the Net Promoter Score (NPS) survey. In this quick Flow in a Flash micro-tutorial, we’ll show you how to build an NPS survey inside Userflow that lives right where your users are: in your product. No more awkward “So how did we do?” emails that feel like you're asking for a second date after a terrible first one. 

What’s more? All of this will take less than a minute, all with no code involved. We’ll show you how. 

Why It’s Useful

Before learning the how, let's just go over the 'why' first briefly.

• Launch NPS surveys instantly with a ready-made template.
  
  
• Gather structured, actionable user feedback with minimal setup.
  
  
• Boost response rates through an easy, in-app experience.
  
  
• Reinforce positive sentiment by closing with a friendly thank-you moment.
  
  

Step-by-Step Guide

1. Open Userflow and create a new flow

Start by loading your Userflow dashboard and selecting Create New Flow. Name it something clear like “Tiny Time NPS.”

Why this matters: Naming your survey by product or environment helps you organize results and stay consistent.

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2. Use the built-in NPS template

Choose the NPS Survey template. It automatically comes with a three-step structure:

• The NPS rating question
  
  
• A follow-up asking for the reason behind the score
  
  
• A thank-you message to close it out

Why this matters: Templates save time and standardize your data collection flow for better reporting.

3. Customize your content

Swap out any placeholder text or names with your product name (for example, change “Userflow” to “Tiny Time”).

Why this matters: Personalization makes the survey feel authentic and connected to your product experience.

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4. Add a fun touch

Want to make your survey more delightful? Add some confetti at the end to celebrate completion.

Why this matters: A bit of joy at the finish can leave users feeling positive about the feedback experience.

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5. Preview and test

Click Preview to see the full flow in action—from rating to follow-up to the thank-you step.

Why this matters: Testing ensures your NPS flow feels smooth and matches your brand tone before launching.

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Pro Tips on Making Effective NPS Surveys

Want to make your NPS surveys even more effective? Here are some ways to take it a step further. 

• Keep your NPS survey lightweight—just the essentials drive higher participation.
  
  
• Use branching logic to skip the “reason” step for detractors or promoters if desired.
  
  
• Add product-specific language to improve response relevance.
  
  
• Pair NPS data with behavioral triggers to analyze satisfaction by action.
  
  
• Use confetti or animations to celebrate engagement without disrupting flow.
  
  

Try It Yourself

Building a feedback loop doesn’t have to be complicated. So, what solutions support NPS and micro-surveys inside a product? Userflow obviously! As you can see from this blog, with Userflow’s NPS survey template, you can start collecting insights, and improving user satisfaction, not within minutes, but in seconds.

So, try it for free for two weeks and see the difference it makes.

Sign up for Userflow

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