You’ve launched a new feature. It’s a big moment. But if your users don’t know about it, what’s the point?
So how do you make sure that your users see your new update without breaking their flow? The answer is an in-app banner account.
A banner is one of the most effective ways to highlight updates right where users are already engaged. With Userflow, you can create a sleek top bar announcement in minutes, ensuring that every user gets the message without interrupting their flow.
So let’s get started.
Why It’s Useful
- Promotes new features without relying on email or external channels.
- Reaches all active users directly inside your product.
- Increases feature discovery and activation rates.
- Helps align communication timing with actual product use.
Step-by-Step: How It Works
1. Open your Embed Elements
Navigate to the Embed Elements section inside Userflow.
Why this matters: This is where you can design reusable in-app elements like banners or popups to deliver targeted messages.
2. Create a new Embed
Click Create Embed and name it something descriptive, like “New Feature Announcement Banner.”
Why this matters: Clear naming keeps your workspace organized and makes it easy to reuse the banner for future announcements.
3. Add your announcement text
Type a short, engaging message such as “Have you checked out our new feature yet? Find out more.”
Why this matters: Simple, direct copy drives curiosity without overwhelming the user.
4. Add a call-to-action button
Insert a button labeled “Click here” and link it to the relevant feature page (or any URL you’d like). Set it to open in a new tab for convenience.
Why this matters: A clear CTA converts awareness into engagement, encouraging users to explore what’s new.
5. Preview your banner
Hit Preview to make sure the banner displays correctly and the link works as expected.
Why this matters: Testing ensures the announcement looks polished and behaves exactly how you intend before it goes live.
Pro Tips on In-App Banners
Here's how you can make that In-App Banner be even more effective and pop out for your users.
- Keep banner copy short—one line is ideal for clarity and visibility.
- Use contrasting colors that fit your brand for maximum visibility.
- Link banners to in-app flows for a seamless learning experience.
- Schedule banner visibility to coincide with feature rollouts or major updates.
- Track click-through rates to measure announcement performance.
Try It Yourself
With just a few clicks, you can turn feature announcements into dynamic in-app experiences that your users won’t miss. Build your first banner announcement today and get your next product update noticed instantly.
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