Releasing a new feature is only half the job. The other half? Making sure users actually notice it. Email is yesterday’s news. By the time someone opens it (if they ever do), they’ve forgotten the context. But in-app announcements meet users right where they’re already working, making updates timely, relevant, and impossible to miss.
This quick flow helps you launch a clean, conversion-friendly announcement that drives awareness and adoption immediately after release.
Why This Flow is Useful
- Ensures users instantly learn about new features.
- Keeps communication contextual and timely inside the product.
- Reduces support tickets by proactively sharing help resources on new features.
- Improves user engagement and activation metrics.
Step-by-Step: How It Works
1. Start a new flow from scratch
Begin by creating a new in-app flow in Userflow. Name it something simple like “New Feature Announcement” to keep your workspace organized.
Why this matters: Clear naming keeps your onboarding and announcement campaigns easy to manage at scale.
2. Add a speech bubble or message component
Select a speech bubble layout to make your announcement feel conversational and approachable.
Why this matters: Users notice in-app messages that feel friendly and human, not like pop-ups or alerts.
3. Write your announcement copy
Example:
Keep it simple, but also informative. Make sure your users have just enough to get going.
“Did you know Userflow can now auto-translate your flows? No more manual translation that takes hours or days. Read our help doc to learn more.”
Why this matters: Highlighting time savings and immediate value encourages users to explore new features.
4. Add a call-to-action button
Create a button labeled “Read the Help Doc” and link it directly to your help center article or support page.
Why this matters: Providing an immediate next step reduces friction and guides users to learn more.
5. Set visibility conditions (or not)
For a typical announcement, you can keep it simple and show it to all users. But if you want only certain users to be able to see it, you can also set your visibility conditions to target users with particular attributes.
Why this matters: Broad visibility ensures maximum reach for new feature launches.
6. Preview and test your flow
Run a quick preview to confirm the message displays correctly and that your button link works.
Why this matters: Catching issues early avoids broken CTAs or confusing layouts in production.
Pro Tips on New Feature Announcements
Take your feature announcements to the next level with these advanced tips.
- Personalize the copy: Use variables (like the user’s name) to make announcements feel personal.
- Add a quick animation or icon: Subtle visuals grab attention without disrupting workflow.
- Target based on usage: Only show the message to users who haven’t tried the feature yet.
- Use short, benefit-driven headlines: Focus on “what’s new” and “why it helps.”
- A/B test announcements: Compare engagement rates to fine-tune your messaging style.
Try It Yourself
As you can see, announcing new features doesn’t have to be complicated. With Userflow, it's as easy as grabbing a coffee. You can build polished, interactive announcements in minutes that boost awareness and adoption from day one.
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