Ingredients You'll Need
Mixpanel
For behavioral analytics and closed-loop retention insights
Hubspot
For CRM, segmentation, and triggered communications
Userflow
For collecting in-app NPS feedback
Recipe Directions
01
Collect NPS responses with Userflow
Define what “high intent” looks like. Examples:
- Visited pricing page 3+ times
- Invited teammates
- Hit a usage limit on a free plan
Then, create a Mixpanel cohort for users who match that behavior
02
Sync NPS data from Userflow to HubSpot
Automatically pass scores and comments to HubSpot.
Save them as properties on each user’s profile.
Now HubSpot knows who’s happy and who’s not.
03
Trigger retention workflows in HubSpot
Create workflows in HubSpot based on score type:
- Promoters (9–10): Send a thank-you and ask for a review
- Passives (7–8): Send a helpful resource or check-in email
- Detractors (0–6): Open a support ticket or trigger a winback message
04
Track and Analyze NPS events in Mixpanel
Send the NPS info to Mixpanel and track the data.
Now that you have your feedback, it's time to analyze and look for patterns:
- Do promoters stick around or upgrade?
- Do detractors churn less if you follow up fast?
- Do passives return after your email?
Use that data to improve your campaigns
Serving suggestions (Pro tips)
- Segment a bit further than just Promoter/Passive/Detractor. Layer in usage behavior, plan tier, or lead source to tailor retention efforts even more.
- Perfect your timing. Test different moments for collecting NPS to see when users give the most helpful feedback
Ready to Cook Up This Use Case?
Get started now for free with Userflow and raise your retention rates.
Try it today and see why top SaaS teams have already made the switch.
50%
less onboarding time and 23% increased app usage
250%
higher conversion rates for users who completed the guided flows
20 hours
saved per week and achieved churn reduction from 30-50% to nearly zero
Joe Stanton,
COO at
"Userflow was incredibly easy to set up and integrate into our app. It’s been a game-changer for improving customer onboarding, helping us turn more free trials into happy customers."
Rocio Lopez Daglio,
Senior PMM at
“Since we started using Userflow, we’ve established a stronger, more direct line of communication with our customers.”
Danish Refai,
Product Manager at
“...a game-changer in empowering our users and reducing friction in their journey.”
